Job Details

Digital Marketing Specialist Featured

  2022-09-02     All Alaska Tours     Anchorage     DOE year  
Description:

Market Alaska as a vacation destination by managing, improving, and maintaining company websites, including AlaskaTours.com and Alaska Private Touring.com, through digital marketing channels to increase online sales. Managing content, images, SEO, and digital advertising, including multiple PPC platforms. Assists with departmental administrative duties and other projects as assigned.

Duties/Responsibilities:

1. Oversee all technical aspects of the Company's websites, including any contracted web developers.

2. Maintain all website page content.

3. Management of blog calendar and content writers.

4. Plan and manage site strategy and navigation of company websites.

5. Manage all digital assets, including images and videos on the organization's websites and ensure accuracy and appropriateness of assets are deployed, including required source credits.

6. Remain current on the latest technologies, search trends, and security issues.

7. Executes and manages search engine optimization and metatag placement.

8. Develop and manage content and budgets for online advertising platforms, including PPC

9. Manage monthly newsletter and associated CRM databases.

10. Generate and analyze traffic reports via Google Analytics and recommend program changes.

11. Maintain membership in industry organizations and manage associated digital marketing opportunities to grow referral traffic to company websites.

12. Monitor Vendor and DMO websites to ensure accurate destination and supplier product information is current.

13. Ensure the Company's branding gets incorporated into all marketing messages and promotional materials.

14. Manage social media messaging and customer review platforms for all brands.

15. Performs other department or organization projects as assigned.


Do not contact this company in solicitation of any product or service.

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