Job Details

At UnitedHealthcare, were simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordableand optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together .

Digital Paid Media Specialist, Paid Social & Display
This position focuses on paid social and display (including programmatic), assisting with strategy development, campaign setup, daily performance monitoring, QA, reporting, and ongoing optimization for both B2B and B2C initiatives.

Working closely with marketing partners and internal stakeholders, the specialist will help ensure campaigns follow brand standards, align with best practices, and deliver measurable results. The ideal candidate brings 3‑5 years of hands‑on experience in programmatic and paid social from a client, agency, trading desk, or ad tech environment, with solid knowledge of digital tactics across paid social, display, video, and native advertising. Experience leveraging 1st, 2nd, and 3rd party data is essential, along with solid tracking and analytics expertise, including Campaign Manager and Adobe Analytics.

This role is well suited for someone with a solid foundation in paid media who is eager to continue growing their skills in a collaborative, fast‑paced environment while driving quality execution and performance.

Youll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities

Assist digital team members with the development of display and paid social campaign strategy for Optum

Must have digital marketing experience, preferably in a regulated, performance focused, direct response environment

Need to have a thorough understanding of digital tactics specializing in Paid Social & Programmatic Display

Manage daily campaign optimization, testing, tracking, budget pacing and performance

Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks

Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup

Identify opportunities to improve the campaign QA process and overall efficiency

Build strategic relationships with marketing partners and peers

Influence marketing to adopt and test new ideas, products, and approaches

Develop, analyze, and present key findings on campaign performance while identifying areas for improvement

This role will be responsible for planning and execution of digital marketing campaigns for Optum

Required Qualifications

3+ years of recent experience in a corporate marketing or advertising agency environment

3+ years leading digital marketing campaign strategy for a department, product line or workstream

3+ years of experience planning, delivering & optimizing Paid Social & Display marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, StackAdapt, LinkedIn, Meta/IG)

3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar

Experience either client, agency, agency trading desk or programmatic technology vendor positions

Experience in managing complex media projects across multiple stakeholder groups

Advanced experience managing B2B campaigns

Advanced tracking technologies knowledge

Understanding of digital direct‑response marketing tactics and best practices

Passion for digital marketing with an understanding of the complexity of the digital advertising landscape

Constantly learning about the ever‑changing digital ecosystem - with a willingness to test new tools and technologies

Passionate about results, achieving goals and communicating successes

Demonstrated ability to work within tight time constraints, providing near real‑time insights to team members to ensure targets are achieved

Proven highly analytical with advanced problem‑solving skills and excellent attention to detail

Preferred Qualifications

3+ years of experience in digital media

Experience across DSPs, DMPs, ad serving and brand safety platforms

Experience with Adobe Analytics

Experience with Workfront

Experience in Sprinklr, DOMO & LookerStudio

Experience in Bl.ink

Experience in SEMrush

Advanced Excel and PowerPoint skills

All employees working remotely will be required to adhere to UnitedHealth Groups Telecommuter Policy

Benefits and Compensation
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. The salary for this role will range from $72,800 to $130,000 annually based on full‑time employment. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). We comply with all minimum wage laws as applicable.

Equal Employment Opportunity
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Drug‑Free Workplace
UnitedHealth Group is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment.

J-18808-Ljbffr