Job Details

Vice President, Sales

Location: Middletown, DE (Onsite/Hybrid based on business needs)
Employment Type: Full-Time
Industry: Sales / Trade / Distribution

Overview

We are seeking an experienced and results-driven Vice President of Sales to lead and scale a high-performing sales organization within a complex, multi-channel environment. This executive role is responsible for driving supplier and company initiatives, achieving financial objectives, and developing strong in-market sales capabilities through strategic leadership, operational excellence, and collaborative partnerships.

The ideal candidate brings a proven track record of senior sales leadership, strong financial acumen, and the ability to influence across internal and external stakeholder groups.

Key Responsibilities

• Lead, plan, and execute regional sales strategies in alignment with enterprise objectives and executive leadership direction
• Partner closely with executive leadership, supplier partners, and trade marketing teams to develop and implement strategic and tactical sales initiatives
• Direct and develop in-market sales teams to maximize revenue growth, field marketing effectiveness, and financial performance
• Embed organizational values, standards, and ways of working across the sales organization
• Provide P&L insight and financial guidance to support market-level profitability and growth targets
• Maintain strong executive-level relationships with key, high-volume customer accounts across on-premise and off-premise channels
• Continuously evaluate sales territories and account assignments to ensure optimal market coverage and performance
• Manage sales expenses effectively and deliver against budgeted sales and margin objectives
• Ensure compliance with all federal, state, and local regulations while upholding product and brand integrity
• Foster a culture of trust, accountability, performance, and continuous development
• Coach, mentor, and challenge leaders to grow beyond comfort zones and strengthen bench talent
• Protect confidential information and maintain operational integrity
• Promote a safe, compliant, and professional working environment
• Perform additional responsibilities as assigned based on business needs

Required Qualifications

• Bachelor's degree in a related field or equivalent combination of education and experience
• Minimum of 10 years of progressive experience in sales and sales leadership
• Demonstrated success leading large, multi-level sales organizations
• Strong financial and business acumen, including P&L understanding
• Advanced proficiency in Microsoft Office and presentation tools
• Exceptional communication, influence, and relationship-building skills
• Ability to manage multiple priorities, work independently, and meet deadlines
• Eligibility to obtain and maintain required sales or solicitor permits

Preferred Qualifications

• MBA or graduate degree
• Cross-functional leadership experience (Finance, Operations, IT, HR, Project Management)
• Experience working with large suppliers, distributors, or consumer-driven organizations

Core Competencies

• Executive leadership and team development
• Strategic and analytical thinking
• Sound judgment and decision-making
• Strong problem-solving skills
• Customer-centric mindset
• Deep product and category knowledge
• Highly organized with exceptional follow-through
• Ability to balance results-driven performance with strong employee relations

Physical Requirements

• Regularly required to sit, stand, talk, hear, and use hands for computer and phone operation

Additional Information

This job description represents a summary of essential responsibilities and is not intended to be an exhaustive list. Responsibilities may evolve based on business needs.

We are an Equal Opportunity Employer and consider all qualified applicants without regard to legally protected characteristics. Reasonable accommodations are available upon request.