Job Details

Overview

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since 2000, weve grown to help create a healthier world and more efficient healthcare systems. Our trusted digital platforms engage physician communities globally, facilitating medical education, precise job placement, and market research. Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare and driving change through cutting-edge innovation.

Due to our continued growth, weare hiring for a Vice President of Editorial Content at MDLinx, an M3 company.

About MDLinx

MDLinx is an award-winning digital platform for healthcare professionals, trusted for over 15 years. As part of M3, we are transforming from an endemic medical news service into a next-generation omnichannel engagement hub for physicians. Our mission is to evolve physician engagement from impressions delivery to belief engineering, driving deeper connections, better decisions, and measurable impact across key specialties. We engage oncologists, gastroenterologists, psychiatrists, neurologists, cardiologists, infectious disease specialists, and more with high-quality curated, syndicated, and original contentdelivered across channels with precision, purpose, and a uniquely MDLinx point of view.

Job Description

The Vice President of Editorial Content will lead the editorial vision and execution that powers MDLinxs role as the leading endemic hub powered by audience intelligence to deliver the right content to the right physician at the right time. This role requires an innovative leader who can expand our content ecosystemcurated, syndicated, and originalto grow engagement among high-value Gen X and Millennial physicians, while shaping a differentiated MDL brand voice across platforms. This leader will bring an omnichannel mentality and a growth mindset, building editorial strategies that integrate with product, data, and marketing to accelerate HCP engagement and unlock new intelligence for pharma partners. The ideal candidate will be innovative and audience-obsessed with a growth marketers instinct, mastering omnichannel storytelling and leading with curiosity and a bold, experimental mindset.

Key Responsibilities

1. Audience-Driven Editorial Strategy
2. Define and execute an editorial vision that establishes MDLinx as the most trusted omnichannel network of news, information, peer connections and services tailored to meet the unique professional and personal needs of HCPs at every stage of their journey.
3. Ensure all contentcurated, syndicated, and originalembodies a unique MDL point of view and advances trust, credibility, and relevance among physicians.
4. Establish the process with an eye on meaningful and enjoyable HCP on-platform experience based on deep understanding of physicians unmet needs in the professional media space.

1. Content Innovation & Variety
2. Expand the scope and formats of editorial: interactive quizzes, MOA explainers, video, audio, peer roundups, patient-ready summaries, and more.
3. Leverage multi-channel publishing (site, newsletter, alerts, mobile, social, partnerships) to maximize physician engagement and retention.

1. Data-Informed Growth
2. Use content performance metrics (CTR, dwell time, return visits, quiz interactions, specialty-level engagement) to inform editorial priorities and surface emerging audience signals.
3. Partner with Data & Analytics to evolve editorial into a driver of audience segmentation and predictive insights.

1. Cross-Functional Leadership
2. Collaborate with Product, Engineering, and Marketing to ideate new content products and support omnichannel engagement programs.
3. Align editorial initiatives with sales opportunities, ensuring revenue growth without sacrificing editorial integrity.
4. Build partnerships with medical societies, KOLs, and influencers to enrich credibility and diversify content voices.

1. Team Leadership & Culture
2. Lead, inspire, and scale the Editorial team to deliver high-quality, high-velocity content.
3. Promote a culture of creativity, accountability, and innovation, balancing editorial excellence with audience growth and engagement imperatives.

Qualifications

1. 8+ years in digital content strategy, ideally in healthcare, science, or B2B publishing.
2. 4+ years leading editorial teams with proven success driving engagement and growth.
3. Expertise in content innovation: multi-format, cross-channel, audience-first approaches.
4. Strong grasp of how content fuels audience intelligence, segmentation, and omnichannel activation.
5. Demonstrated success building or scaling editorial ecosystems that balance quality, scale, and revenue.
6. Collaborative, product-centric mindset; experienced working with Product and Engineering on content-led innovation.
7. Exceptional leadership, storytelling, and communication skills.
8. Data-driven and analytics-oriented: comfortable making editorial decisions based on performance insights.

Benefits

Additional Information

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
• M3 reserves the right to change this job description to meet the business needs of the organization

EEO Statement

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national or social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.