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The Wildbirch Hotel - Director of Experiences

As the Director of Experience, you will be the ultimate curator of vibes at The Wildbirch Hotel—a newly reimagined and restored hotel in the heart of Anchorage. For decades, this hotel has forged a rich history, and now, with reimagined food and beverage offerings, connections to unique nature-filled experiences, and renovated rooms and private cabins, it is where historic charm meets rustic comfort with modern amenities.

This role requires energy, creativity, and the ability to execute year-round experiences for guests and the local community. You will activate physical spaces, build meaningful collaborations with local artists and adventurers, and document activations at the hotel to share with the world. You will also ideate and help shape the guest experience from check-in to check-out, ensuring every stay feels immersive, engaging, and unforgettable.

In the heart of Anchorage, where the urban landscape meets the untamed wilderness of Alaska, The Wildbirch Hotel stands as a beacon for the modern adventurer. We will be part of the Hyatt portfolio and is anticipated to be the first JdV by Hyatt property in Alaska. Nestled amidst the vibrant downtown energy, we're the ultimate urban base camp, inviting a new generation of explorers to experience the full majesty of Alaska while reveling in the rich cultural tapestry of Anchorage. www.wildbirchhotel.com

ESSENTIAL TRAITS FOR THE DIRECTOR OF EXPERIENCE

Must love connecting with people. If not already immersed in Anchorage's diverse and vibrant culture, you must have the charisma to rapidly build relationships as The Wildbirch Hotel establishes itself as a communal hub. You'll be supporting our adventure desk by knowing and recommending the best bars, best hikes, best food, best musicians, and best adventures—going beyond the standard tourist guides to uncover Anchorage's hidden gems.

CULTURALLY AWARE + CURIOUS

You should be deeply invested in local art, music, and culture, familiar with Anchorage's concert venues, local haunts, galleries, and makers. The ideal candidate will already be connected to the city's tastemakers—or have the skills and curiosity to build those relationships quickly. You'll identify and foster mutually beneficial collaborations with artists, entrepreneurs, and experience providers to create compelling guest activations.

OUTDOOR ENTHUSIAST

You should have a love for the Great Outdoors and an appreciation for the incredible adventures found in Anchorage and beyond. Whether it's summer hiking, winter skiing, or coastal exploration, you'll help guests connect with the best nature experiences the region has to offer. Familiarity with the outdoor sports industry is a plus.

SKILLED EVENT/ACTIVATION ORGANIZER + PRODUCER

You should love organizing and producing events—from large-scale parties to intimate gatherings. You'll take the lead on executing property activities, curating seasonal town activations, and crafting weekly programming for the hotel's restaurant and brewery, such as trivia nights, live music, and pop-up experiences—especially in the summer months.

HIGHLY ORGANIZED + ABILITY TO MANAGE BUDGETS

Beyond curating engaging experiences, you must also understand how to estimate costs and potential benefits of activations, such as an artist-in-residence program, wellness workshops, or wine tastings. Your ability to plan and execute events within budget parameters will be critical. You'll also collaborate with community partners to share costs and enhance the range of offerings.

COMMUNITY PARTNERSHIPS + ADVENTURE CURATION

You'll play a key role in curating community partnerships and spearheading curated adventure itineraries and neighborhood guides to help guests explore Anchorage like a local. Whether through partnerships with tour operators, local businesses, or PR firms, you'll ensure The Wildbirch Hotel is a key player in Anchorage's experience economy.

TEAM PLAYER

Being the chief place-maker is a big role, requiring excellent communication, cooperation skills, and personal motivation. Sometimes, the team will need support in ways outside your official duties—just as the hotel staff will assist with special events, you'll lend a hand in other areas as needed.

SAMPLE WORK DELIVERABLES

1. Quarterly Experience/Event Plan and Budget
2. Seasonal Activation Calendar, with new content and programming rolled out monthly
3. Curated Adventure Itineraries and Neighborhood Guides in partnership with local businesses
4. Seasonal Packages developed in collaboration with the sales team
5. Collaboration with PR firms to spearhead creative programming
6. Live content creation to provide updates to the social media team
7. Influencer + Media Tours to promote the hotel's experiences
8. Successful execution of hotel events and activations
9. Leading sustainability initiatives, merch collaborations, artist-in-residence activations, and partnerships with local makers
10. Curating the daily vibe of the hotel—from playlists in common spaces to the coffee bar aesthetic
11. Collaborating with the onsite restaurant and brewery on menu design and creative programming.

PERFORMANCE METRICS

1. Positive guest feedback and “experience” mentions in TripAdvisor, Google, and Yelp reviews
2. Increase in guest and local community participation in hotel events
3. Successfully executing events within budget while unlocking revenue opportunities
4. Achieving recognition in “best of” awards from travel and lifestyle publications
5. Creating unique events and experiences aligned with the brand

JOB REQUIREMENTS

Experience & Background

Knowledge of hospitality, travel, event planning, branding, local culture, and the outdoor industry is a plus.

Experience in event production, cultural programming, or guest experience management preferred.

Bonus points if you speak additional languages.

Skills & Abilities

1. Creativity and vision to shape compelling guest experiences.
2. Strength in event hosting and production.
3. Exceptional communication skills.
4. Ability to multitask, prioritize, and remain calm under pressure.
5. Creative writing skills to develop on-brand messaging and promotional content.
6. Genuine hospitality and warmth—the ability to make guests feel at home.
7. Leadership skills to inspire and motivate fellow staff.
8. Strong organizational skills to plan, delegate, and ensure successful execution.
9. Appreciation for the arts, design, and storytelling.

Technical Skills

1. Familiarity with creative tools like Canva.
2. Basic photography skills to capture and document hotel experiences.
3. Proficiency with event planning and budgeting tools.

Travel Required

Occasional travel for promotion and sales.

COMPENSATION

Salary range: $75,000 - $80,000

Additional perks include lodging discounts, adventure partnerships, and F&B benefits.

If you have a passion for people, places, and experiences, and love creating memorable moments, we'd love to hear from you. Apply today and help shape the culture and experience at The Wildbirch Hotel!